The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the soda giant announced on Friday evening.
The move is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP, and other organizations called the “Stop Hate For Profit” campaign. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.
“Starting on July 1, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days,” reads a statement from Coca-Cola Company CEO James Quincey posted to the brand’s website. “We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action and transparency from them.”
Earlier Friday, Unilever joined Verizon as the two largest companies participating in the boycott prior to Coca-Cola’s involvement. On Saturday, multinational beverage company Diageo said it also would “pause paid advertising globally on major social media platforms” as of July 1st.